Get to Know: UPB’s Director of Public Relations

Director of Public Relations, Alejandra Buitrago

It’s not an easy job, but it’s an exciting and fulfilling one being the University Program Board’s Director of Public Relations. My duties include running social media (Facebook, Twitter, WordPress, Instagram), being a part of the Marketing Team’s efforts to market our events for all five UPB committees, coordinating Grafton Slide Advertisements, coordinating Press and Meet and Greets for major revenue events like Wilson shows and Comedians as well as Convo, making sure our brand as UPB is present and consistent on-campus, and overseeing my five Communications Chairs in each committee.

Wow. That’s a lot. Still, being the “Voice” of UPB is some of the most fun I’ve had in a job experience. Not one day is the same as the next, and you quickly learn to be flexible as sometimes things can’t go according to the plan you’d originally made, as is the nature of event planning. Knowing that all the little things you do, weeks in advance, actually come to fruition as audiences come to our shows and events is really remarkable. Your efforts are dedicated to consistently reach out to new audiences, be it through Mass Emails or Table Tents or even Twitter Hashtags, so that everyone can enjoy all the work our committee members put into our events!

If you’re at ALL interested in applying for the position of Director of Public Relations, here is some food for thought!

  • Be VERY comfortable on your phone and with social media platforms. Most emails and posts will need your attention as soon as possible, so this is a MUST.
  • Think of the main ways you hear of our events. Which would you change? Which would you still utilize?
  • Know how to use your time effectively! You are a student, but this is a demanding job wherein you spend 10 hours in an office. Use that time to get as much done as possible!
  • Don’t forget the best part of the UPB Mission Statement: “We provide a variety of creative, educational and entertaining programs that appeal to diverse audiences.”
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