Although we may have an artist contracted for some time, we are unable to announce who it is for a few months.
While sometimes it is difficult to keep this secret from our friends and classmates, there
are a few important reasons why we cannot release the name until closer to the show
date. One of the first reasons we have to keep the artist a secret is because of the signing
terms with most artists. Many contracts require us to keep their show silent until
they have a chance to announce their touring schedule. Another reason involving the
artists is for the sheer fact that anything can happen and they could cancel on us at the
last second. By announcing the performer closer to the date, we try to reduce that risk
of disappointment (for the students and the public relations side of UPB). Probably the
biggest reason we keep our concerts a secret is for a greater marketing and advertising
buzz. By keeping the concert a secret, we hope to create chatter among the student
community and increase the interest of the preforming artist. When I first came to JMU,
UPB would make a banner and announce the artist on Crazy Commons; however, over
the past few years UPB has worked to create the announcement into an event. Last year
UPB announced Passion Pit at the Headphone Disco, which required a lot of work and
planning but made for an exciting reveal. Once we sign with the artists, we will begin
strategizing the best way to announce their performance. So keep a look out and follow
the UPB Twitter and Facebook for any upcoming news and events regarding our new
artist and the reveal!
Elaine Lichtman, Center Stage Member
The #CONVO2013 show will be announced at Crazy Commons on February 19 at 12:17p!