Out-of-the-Box Marketing

As students, we’re familiar with many of the marketing resources on campus. Either we’ve been the recipient of one too many mass emails or we’ve been those people on the commons begging you to take a flyer for our event. In UPB, we enjoy the luxury of having a fairly recognized brand on campus, but we are still not immune to the difficulties that come with advertising events.

This is where our out-of-the-box marketing ideas come in. We make flyers, banners and Facebook events like it’s our job (though, it kind of is), but we aim to think of new and original ideas constantly. That being said, I can offer two concise suggestions to follow when you want to stand apart from the rest of the on-campus marketing mediums.

1.     Be different. This seems like an obvious one, but it is easy to fall into the habit of doing what’s familiar. Take the commons, for example. If you can afford it, hand out something other than just a piece of paper. If you can’t afford it, cut your flyers into a different shape. You’d be amazed how many more people pay attention to a piece of paper cut in the shape of someone’s head than a normal rectangle shape.

2.     Create a buzz. Although hard to control, the most effective way to market an event is through word of mouth. To spark the interest, stretch your imagination and do something that will catch definite attention. Have someone walk around in a costume or create an over-exaggerated amount of suspense via social media… whatever it takes.

-Katie Curry, Spirit and Traditions Communication Chair 

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