I’m Katelyn, the Marketing Chair for UPB’s Film Committee. I really wanted to let you all know about the unfortunate series of events surrounding our Grafton showing of The Hangover. I know in the Film Committee we’re all super upset about having to reschedule it, so I’m sure there is some general campus “upset-ness” as well. Hopefully, this will clear up some of the confusion for you.
First, I should let you know how we make the selections and scheduling choices. As a college campus movie theater, we have access to movies on a pre-home release basis, which means that we get movies before they come out on DVD, usually about 2-3 months after their release in theaters. At the beginning of every month, we start looking for movie choices for the next month. For example, we started looking at the September movie possibilities in the beginning of August. When we look at the list of available movies, we can see the date of the pre-home release, whether it’s anticipated or set in stone. So in August, we took all the movies with release dates in September and voted on them as a committee based on what we thought you guys as a campus would most want to see.
Once we selected the movies, we arranged them in a very jigsaw-esque manner to coordinate the release date and the running time of the movies with the available screening space. So here’s what happened with this infamous movie:
Originally, the release date for The Hangover was September 21, which was perfect for us to be able to show the movie in the last week of September. Keep in mind that The Hangover was the biggest blockbuster of Summer ’09, so Warner Bros. (the company behind the film) decided at the last minute to extend the theatrical release in selected theaters. Of course, that pushed back the DVD release date, thus the pre-home release date was pushed back to October 2. Of course, if the movie releases on October 2, we can’t very well show it on September 23. Since we want nothing more than to bring the “biggest blockbuster” to JMU, we decided that the best thing to do would be to schedule The Hangover to play Homecoming Weekend (Oct 14-17) alongside the new Harry Potter movie. There will also be a 3pm Matinee Screening of Harry Potter on October 18, the Sunday of Homecoming Weekend. Fair compromise?
Again, we really do apologize for the inconsiderate actions of Warner Bros. (How dare they forget to put JMU’s best interest first?!) Thanks so much for understanding, and please tell your friends that the date has been moved and why so that we can minimize the number of disappointed people showing up to see The Hangover at the end of this month. After all, we don’t want another Notorious blunder, do we? 🙂
Thanks for taking the time to read this and for your interest in UPB.